Investment in brand & positioning
A recent study suggests that 90% of marketers are unable to give as much consideration to longer term brand building as they would like. Naturally, the focus has been on marketing-in-the-moment. However, as we look forward, to the recovery of the industry and resurgence of travel, we must strategize and plan for post-pandemic.
Key to the speed of recovery will be crystal-clear brand positioning, helping to steer your marketing activity in order to stand out within what is inevitably going to be a very saturated marketspace.
Below, we share 3 examples of the benefits that investment in your brand can bring; considerable commercial gains, creative ownership and relevancy to today's traveller.
To discuss your brand, please get in touch.
Commercial Gains
Kaleidoscope Collection: New brand positioning attracts a younger age demographic while increasing ADR by 72%.
Creative Ownership
The Dilly: Rebranding as an independent property provides the opportunity for creative and commercial freedom.
Remaining relevant
Luxury Scotland: Retain your brand's core character and history while repositioning to remain relevant.
