With the first half of 2023 now behind us, we took some time to assess hotel website performance from Q1 and Q2 in order to answer:
How are hotel websites performing in 2023 within the Global, European and UK marketplaces?
In our latest report we analyse data from over 850 hotels in 80 countries to better understand traffic, transactions, revenue and conversion rate, as well as the influence of star rating and location (urban vs. rural) on performance.
So, grab a coffee and see how your hotel compares...
Globally, hotel website traffic has seen an increase of +9% so far in 2023, largely driven by the 5-star market and urban properties.
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HOTEL BENCHMARK
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