The Great Unanswered Digital Questions Of Hoteliers

Is my hotel website conversion good? How much traffic should my website be receiving? What are the top converting international markets? Who should I be targeting with my online advertising to achieve the highest ROI? What are the industry averages?

We used our free hotel benchmarking product, Hotel Benchmark, to help begin answering these questions (and more) within our latest report ‘The Great Unanswered Digital Questions of Hoteliers – Traffic & Conversion’.

This free report covers;

• What is a ‘good’ monthly website traffic for a hotel?
• What is a ‘good’ website conversion rate?
• Does a hotel’s star rating affect conversion rate?
• What are the top converting international markets?
• Does a website visitor’s age and gender impact conversion rate?
• Does your TripAdvisor ranking affect conversion rate?
• + more!