The Year Ahead

2024 was a year of contrasts for most hoteliers: a vibrant start followed by a subdued finish.

Our first report of the year begins by taking stock of the website performance of global (and UK) hotels during the last 12 months, before looking forward to some key trends shaping the future of travel marketing in 2025 and beyond.

Our 8 curated trends cover everything from 'travelling with purpose' to 'hurkle durkling' (as fun as it sounds) and how you can weave them into your 2025 marketing plans.

Finally, we present the ’AI-powered Ultimate Hotel Marketing Trends Hub for 2025’ (snappy), where you can listen to an AI-generated podcast of 2025 trends and interrogate the data from over 20 reports.

Download your free report below to get started.