Digital Marketing Analyst
A vacancy has been created for an experienced Digital Marketing Analyst within our digital and creative agency based in Edinburgh city centre.
As a knowledgeable Digital Marketing Analyst you will ideally bring 1 to 3 years of well-rounded Online Advertising, SEO, Analytics, CRO and Social Media experience to the team. You will be a self-starter who has experience in developing, implementing and measuring the success of digital marketing strategies in line with KPI's.
Being highly numerate and having a sound analytical approach is a must. Commercial awareness, excellent attention to detail, and the ability to work as part of a team are also essential.
In this role, you will join a profitable company specialising in the Hotel & Travel sector that prides itself on offering a high-quality service to clients. The successful candidate will work within the Digital production team.
Permanent Role, Based in Edinburgh
No Recruitment Agencies Please
Main Responsibilities
- Develop and implement digital strategies for a selection of assigned clients
- Analyse and optimise digital marketing efforts to drive engagement and achieve client objectives against KPI’s
- Implement, manage and analyse paid media campaigns across search, display & social
- Manage the organic search engine presence of your assigned clients and provide strategic, actionable recommendations for SEO
- Provide strategic recommendations and actionable insights through in-depth data analysis
- Begin leadership responsibilities by managing client accounts and meeting marketing objectives
- Conduct data analysis, generate reports, and present findings to guide decision-making
Key Skills
- Implementing winning omnichannel Digital Marketing strategies
- Growing website traffic, and conversions
- Online advertising experience across Google Ads, Microsoft Ads and Meta
- Solid understanding of SEO, Content Marketing, Social Media & CRO
- Use of Google Analytics and Google Tag Manager
- A good understanding of business dynamics
- Strong interpersonal skills
- Ability to interpret statistics and spreadsheets
- Knowledge of programmatic advertising & affiliate marketing an advantage
- A second language would be advantageous
About Yourself
- Great team player
- Enthusiasm for new technology and all things digital
- Self-starter and proactive
- Problem solving and an “own-your-role” approach comes naturally to you
- Ability to prioritise tasks
- Enjoy being challenged
Remuneration & Perks
- Competitive salary DOE
- Bonus - based on performance
- Flexible (and extra) holidays - generous holiday allowance, including your Birthday off and receive an extra day of holiday for each year of service (up to a maximum of 7 additional days)
- Flexible working - whether you’re an early bird or a night owl, you can work the hours to suit you.
- Discounted travel - very special rates with selected clients.
- Pension scheme - a contributory pension scheme for those who have been with the company for over 3 months.
- Private Healthcare - for all employees with 1 years' service
- Childcare vouchers - exchange up to £243 a month for childcare vouchers before tax.
- Travel loans and cycle to work scheme - interest free season travel ticket loans and discounted bicycle and equipment purchase.
- City centre located offices - close to transport links, with spectacular views.
- Social events - Summer/Christmas parties, monthly social events.
- Pay day treats - on the last Friday of every month, yum!
- All the drinks - Nespresso, tea, soft drinks and mineral water. Well stocked drinks fridge with beer, wine and G&T's