SEO & GEO

We have a confession. We’re a little bit obsessed with your guests. Over 20 years working in hospitality has given us a near encyclopaedic knowledge of who they are, where they live, what they like and most importantly, how they find you.

Today’s travellers don’t just search, they ask. And AI answers. That’s why we combine traditional SEO (Search Engine Optimisation) with GEO (Generative Engine Optimisation) to move beyond just rankings, into recommendations.

From voice to AI, we'll make sure your hotel stands out wherever guests are searching. Fully optimised. Instantly discoverable.

Search Results

With in-depth knowledge of the hotel and travel industries, a multilingual team and in-house copywriting services, we’re perfectly placed to help improve your search presence.

Our award-winning approach includes technical audits, content optimisation, advice on ranking factors, keyword research, monitoring, reporting and continual organic performance refinement and improvement.

But it doesn't stop there. We optimise your website so it’s not just crawlable, but AI-discoverable too. From structured FAQs and rich amenity pages to clearly defined schema markup and brand citations, we ensure AI recommends you first.

Simply, if traffic is your jam, we get results.

ON-PAGE & ON-POINT

Our award-winning recipe for hotel SEO success is pretty simple really. We start with a healthy dose of keyword research, add a dash of technical know-how and stir in a soupçon of creative flair.

On-page optimisation, website migration, mobile SEO, Featured Snippets, Structured Markup, AI-readiness… we’ll take care of all the technicalities so you can focus on producing great content. Content that gets seen.

And with 11 native language speakers, your global on-page SEO is guaranteed to be on-point.

Location, Location, Location

Our clients see almost 20% of all their website traffic coming from local SEO and GEO. It’s kind of a big deal. So big in fact, we’ve partnered with Uberall to deliver industry-leading local SEO and reputation management services for hotels and travel brands.

We can manage all of your online business listings across over 125 directories, maps, GPS and navigation services, review sites and more. All this helps to ensure AI enabled search engines and LLMs (like ChatGPT and Gemini) serve up your site.

In short, we’ll help your guests find you online and offline.

TECHNICAL SE-OHHH…

Plain speaking, we’re here to demystify the jargon and make it all click.

We’ll audit your website and unearth the issues preventing them from performing at their best in search engines, both traditional and AI-enabled. Tackling everything from domains to website structure, keywords and content, we’re relentless in our hunt for improvement.

Rest assured we will squeeze every last bit of traffic out of your website. And then a little bit more for good measure.

HUMANS, ROBOTS & YOU

An unloved, unlinked, website is a sad website. We’ll help you promote natural inbound link growth, auditing your existing link profile and chasing down pesky spammers to avoid any penalties. Because nobody likes a penalty.

We’ll also help you to find where your competitors are getting the upper hand so that you can jump up the search results and feel pretty proud of yourselves.

We’ll help you to craft wonderfully written content that will appeal to humans and search robots alike.

READY, SET, GEO!

Fun fact, it took Google 11 years to hit a billion searches a month. ChatGPT did it in two. GEO (Generative Engine Optimisation) really is the future of discoverability.

As AI-powered search and LLMs become ever more commonplace, traditional blue‑link positions alone aren’t enough. GEO ensures your brand is surfaced in conversational results, AI Overviews, and voice-driven responses.

You can think of GEO as SEO's sharper, future-ready, sibling. Complementing, but not replacing, your wider SEO efforts.

Ultimately, when a guest asks a question, GEO makes sure your hotel's the answer.