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Travel & Hotel Website Design
Our approach to planning, designing and creating websites has been developed from our team’s in-depth experience of working within a broad range of sectors, but has been refined specifically for the travel and hospitality industry.
Partner with us to design your website and you can expect a high-performing, cost-effective solution that combines beautiful aesthetics with rich functionality and a seamless user experience. All underpinned by over 20 years of deep industry insight within the hospitality sector - we even have the wrinkles to prove it.
A VOYAGE OF DISCOVERY
We begin with a focus on familiarisation to get to know your brand, your product, your content needs and most importantly, you. To best represent you online, we need to understand you offline.
We’ll also take time to review your existing website (if you have one) to see what is and isn’t working.
All of this helps us to craft a website that tells the story of your brand.
CONFIGURATION
Determining the style, structure and specification of your site and content may not sound like the most glamorous stage of designing your new hotel website, but it’s oh so important to get it right.
We’ll consider the many and varied user journeys through your website, across multiple devices, and factor all the functionality needed.
The end result? Navigating your hotel's website will be an effortlessly intuitive, inspirational and enjoyable experience for your guests.
ASSEMBLY
Here comes the science bit. Our developers will get to work on the bones behind your site; creating templates using HTML5, CSS3 and JavaScript that integrate seamlessly with booking engines, social platforms and more.
All this is assembled, and your unique branding applied, within an open-source CMS (Content Management System) called Umbraco. It's well-established, flexible and secure, used on over 500,000 websites worldwide.
Simply put, we’ll build an industry-leading website that works for you and, most importantly, for your guests.
CRAFTING
This is when specialists from our design and development teams work in concert, meticulously refining and crafting your website's content.
Brand codes, user behaviours, typography, the optimal amount of white space, the precise placing of calls to action, colour psychology; absolutely everything has been carefully considered to drive conversions. Your site will feel unmistakably, uniquely yours.
Ultimately, your website’s design and content must perfectly match the expectations of your guest. Over promise and they’ll be disappointed when they arrive. Under promise and you may miss out on a booking. We’re here to help you strike the right balance.
5, 4, 3, 2…
Launch day approaches and excitement is building. We’ve shown you how it all works and we’re nearly ready to hand over the keys.
Content is finessed, imagery pixel perfect. The site has been tested to within an inch of its life on all manner of different devices and browsers.
Final pre-launch quality control checks completed; we are good to go. But, of course, this is just the beginning. We’re always on-hand to help support your website after launch. Or discuss your online advertising strategy. Or squeeze out a few more conversions with a programme of CRO (Conversion Rate Optimisation). We’re in this for life.